Privacy Policy
Last updated: 10 August 2026
Alankar Fashions ("we", "us", "our") operates alankarfashions.com. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase.
Information We Collect
When you use our website, we may collect:
- Personal details: name, email address, phone number, billing and shipping address
- Order information: products purchased, order value, order history
- Account information: if you create an account, your login email and encrypted password
- Payment information: we do not collect or store your card, UPI, or netbanking details. All payments are processed securely through our payment partner (Razorpay/PhonePe), which is PCI-DSS compliant.
- Technical data: IP address, browser type, and device information, collected automatically for security and site performance purposes
How We Use Your Information
We use the information we collect to:
- Process and deliver your orders
- Communicate with you about your order status, shipping updates, and delivery
- Respond to customer service requests and support queries
- Send order confirmations and, where you have opted in, promotional updates
- Improve our website, products, and customer experience
- Prevent fraud and ensure the security of our platform
How We Protect Your Information
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Payment transactions are encrypted and processed through secure, PCI-DSS compliant payment gateways. We do not store your card or banking credentials on our servers at any time.
Sharing of Information
We do not sell or rent your personal information to third parties. We only share necessary information with:
- Our payment gateway partners, to process transactions
- Our logistics/courier partners, to deliver your orders
- Service providers who help us operate our website (e.g., hosting, email), under confidentiality obligations
We may also disclose information where required by law or to protect our legal rights.
Cookies
Our website may use cookies to improve your browsing experience, remember your cart, and understand site usage. You can disable cookies through your browser settings, though some site features may not work correctly if you do.
Your Rights
You may contact us at any time to:
- Request a copy of the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your account and associated data, subject to any legal requirement to retain order/transaction records
Data Retention
We retain your personal and order information for as long as necessary to fulfil the purposes described in this policy, and as required to comply with applicable tax, accounting, and legal obligations.
Grievance Officer
In accordance with the Information Technology Act, 2000 and the rules made thereunder, the details of the Grievance Officer are as follows:
Name: [Proprietor/Owner Full Name] Designation: Grievance Officer, Alankar Fashions Address: Shop No 1, 1354 B Ward, near Khari Corner, Mangalwar Peth, Kolhapur, Maharashtra 416012 Email: hello@alankarfashions.com Phone: +91 96570 93006
We will address any grievance or complaint within 30 days of receipt.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.
Contact Us
For any questions about this Privacy Policy, please contact us at hello@alankarfashions.com or +91 96570 93006.